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Van Heusen, a leading name in power dressing from Aditya Birla Fashion and Retail Ltd., has announced its collaboration with the acclaimed actress Taapsee Pannu as its new brand ambassador. This association marks a significant step for the brand as it launches the new campaign titled “Lead Every Role.”
Van Heusen, renowned for its blend of fashion and functionality, caters to modern women who are impactful and on the go. Taapsee Pannu, known for her versatile roles and powerful screen presence, epitomises the modern woman—ambitious, confident, and dynamic. This new partnership highlights Van Heusen’s commitment to offering stylish and practical fashion choices for every occasion, including formals, casuals, travel, and evening wear.
The “Lead Every Role” campaign aims to showcase both Van Heusen’s versatile fashion and Taapsee’s impactful personality. The campaign will be prominently featured across leading digital platforms, underscoring the brand’s dedication to meeting the needs of today’s modern woman.
Abhay Bahugune, Chief Operating Officer of Van Heusen, remarked, “We are thrilled to have Taapsee Pannu as our brand ambassador. Her confident personality and strong personal mission align perfectly with our brand ethos. This partnership represents a major leap for Van Heusen as we continue to serve as a leading western wear brand for women in India.”
Taapsee Pannu expressed her enthusiasm about the collaboration, stating, “I am excited to be the new face of Van Heusen. The brand truly reflects the modern Indian woman who is ambitious and self-made. I’m looking forward to being part of the ‘Lead Every Role’ campaign, a concept that resonates deeply with me.”
Van Heusen’s commitment to women’s fashion is expanding, with over 150 stores nationwide and availability in major departmental stores like Lifestyle, Shoppers Stop, Pantaloons, and Centro. The brand is also accessible through leading online marketplaces such as Amazon and Myntra, as well as Van Heusen’s exclusive website and app.
