Vaseline India has introduced Vaseline Cloud Soft Light Moisturiser through a #LaunchInTheClouds activation. The event took place at Skydive Dubai, where a group of digital creators participated in a high-altitude experience designed to highlight the product’s light and airy texture, while maintaining its hydration benefits.
During the skydive, creators including Ruhee Dosani, Agasthya Shah, Richi Shah, Nagma Mirajkar, Funcho, Radhika Sharma, and Shreemayi Reddy shared their live reactions and behind-the-scenes content with their audiences, aligning the experience with the moisturiser’s theme of lightness.
Following the jump, participants attended the Cloud Soft Sensory Lounge at Le Royal Meridien, Dubai. The lounge featured activity zones such as a texture lab, fragrance bar, charm stations, and product displays, combining informational elements with interactive, sensory-based engagement.
Watch the campaign film here:
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Speaking about the launch, Pratik Ved, Vice President & Head - Skin Care, Hindustan Unilever, said, “This launch being Vaseline’s entry into face moisturizing we had to ensure it was a blend of brand’s trusted moisturising heritage and modern sensorial technology. Consumers today are seeking more than just efficacy from their skincare - they’re looking for products that feel sensorially delightful, seamlessly fit into their daily routines and reflect the elevated standards they hold. With Cloud Soft, we have delivered a breakthrough moisturiser that combines intense hydration with an incredibly lightweight texture. This launch was designed to reflect that very promise, to create a moment that’s as memorable and uplifting as the product itself.”
