Vastrado, the popular Gen-Z apparel brand, has made a monumental impact with its sponsorship of the India’s Got Latent New Year’s Eve special, achieving an all-time record for the fastest-viewed episode in the show’s history. With over 28 million views and counting, the episode hit a remarkable milestone, amassing over 2 million views within just 1.5 hours of going live—cementing its place as the fastest viewed instalment on the show’s channel.
The collaboration, facilitated by White Rivers Media (WRM), resonated strongly with Gen-Z audiences, sparking lively chatter across social media platforms. It not only dominated YouTube’s Trending charts but held the #1 and #2 spots for four consecutive days following its release.
In response to the success, Vastrado saw a 150% increase in revenue and an impressive 20X surge in website traffic, demonstrating the significant brand traction generated by the partnership.
The episode also marked a series first, with Vastrado’s founder, Mr. Vishwanshu Agarwal, stepping into the spotlight to match the prize money of one lakh rupees for the second-place winner, Ms. Khushi Saini, along with offering her a potential brand collaboration opportunity. The generous gesture captivated audiences and reinforced Vastrado’s commitment to supporting young talent.
Reflecting on the collaboration, Vastrado’s founder, Mr. Vishwanshu Agarwal stated, "India’s Got Latent’s massive Gen-Z appeal aligned perfectly with Vastrado’s vision to connect with our audience meaningfully. Kicking off the year with the episode trending at number one was the icing on the cake."
The panel of judges, including comedian Samay Raina, actress Rakhi Sawant, and creators Aashish Solanki, Maheep Singh, Yashraj, and Balraj Ghai, kept the audience entertained throughout with playful brand banter.
Mr. Shrenik Gandhi, Co-founder and CEO of White Rivers Media (WRM), added, “With WRM’s grip on the Gen-Z pulse, this collaboration served as the perfect blend of platform, audience and opportunity, creating a moment of genuine brand love.”
Founded in 2021 by Vishwanshu Agarwal and Tushar Agarwal, Vastrado has swiftly become the go-to destination for Gen-Z shoppers, offering cutting-edge styles at accessible prices.
