Vidhi Shah has joined Zee Music Company as Director – Marketing. Announcing the move on LinkedIn, Shah said she is ‘stepping into an exciting new chapter at the intersection of music, culture, creators & fandoms’.
Shah brings more than 16 years of experience across entertainment, streaming, films and music marketing. Before joining Zee Music Company, she was associated with Disney+ Hotstar, where she served as Marketing Lead - India Originals & Movies.
Her earlier experience includes roles at BookMyShow, Endurance International Group, Webchutney and IMS Learning Resources.
In her new role, Shah will focus on shaping brand narratives at the intersection of music, creators and pop culture, with an emphasis on building campaigns that connect with both scale and cultural relevance.
