Welspun, one of India’s home textile companies, has announced actress Vidya Balan as its new brand ambassador. The company aims to align with Balan’s public image, which it sees as consistent with its focus on quality, trust, and practical products.
Welspun, known for its home textile offerings, stated that Balan represents the values it wishes to highlight—reliability, consistency, and a focus on everyday needs. The partnership will feature Balan in a forthcoming 360-degree marketing campaign, including brand films that present Welspun’s focus on durability, comfort, and functional design.
Saumil Mehta, President & Business Head of Domestic Home Textile of Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity to lead with authenticity and value. Vidya Balan embodies that spirit—grounded, relatable, and inspiring—which makes her the perfect partner as we expand our reach and deepen our relevance across Bharat.”
Pradnya Popade, Head of Marketing – Domestic Home Textile, Welspun Global Brands, added, “Vidya Balan’s authenticity, grounded choices, and Pan India connect make her a natural fit. Her effortless storytelling and the way she connect with audiences at large meaningfully, reflect the kind of relationship we aim to build with our consumers. She resonates with the same values that define our brand trust, relevance, and purpose. At a time when Indian consumers are moving toward smarter, value-driven purchases, Welspun offers products that combine durability, functionality, innovation, making it worth their budget.”
Commenting on the association, Vidya Balan said, “I have always believed in associating with brands that stand for something meaningful. Welspun’s focus on durability, comfort, and varied design really resonates with me. It’s a brand that understands people’s daily needs and delivers with sincerity—and I’m proud to be part of this journey.”
The company stated that it aims to use the partnership to strengthen its engagement with Indian consumers seeking practical, dependable home products.
