Vijay Sales, one of India’s leading electronics retail chains, has announced a major partnership with South Indian actor Vijay Deverakonda. This collaboration is set to enhance the company’s presence in South India, leveraging the actor’s immense popularity to connect with the younger demographic.
With his massive fanbase and trendsetting reputation, Deverakonda is the ideal ambassador for Vijay Sales as it seeks to grow its footprint in the Telugu-speaking states and beyond. His association with the brand aligns perfectly with its focus on the tech-savvy youth market.
"This collaboration is more than just a brand endorsement; it's a strategic vision to bridge the gap between cutting-edge technology and aspirational lifestyle," said Nilesh Gupta, Director of Vijay Sales. "Vijay Deverakonda represents the perfect confluence of youth, innovation, and authentic connectivity. Our partnership is designed to create a unique ecosystem where technology meets lifestyle, where every consumer feels empowered to choose the best electronic products that complement their dynamic lives. This partnership is about creating a narrative that goes beyond transactions and builds a lasting connection with our customers."
For Vijay Deverakonda, this partnership offers a chance to diversify his brand beyond cinema and enter the world of technology and retail. Known for his innovative approach in the film industry, the actor views the collaboration as a natural extension of his consumer-focused philosophy.
The partnership will feature a comprehensive 360-degree marketing strategy, incorporating digital campaigns, in-store experiences, exclusive product lines, and targeted promotional activities showcasing Vijay Sales’ wide range of electronics, including smartphones, laptops, and home appliances. The campaign will highlight how technology can be both accessible and aspirational.
Vijay Sales also plans to leverage Deverakonda’s massive social media following, which spans millions of users across various platforms, to craft digital narratives that showcase the brand’s product offerings and technological innovations. The actor will actively participate in product launches, digital promotions, and special customer engagement programs.
For Deverakonda, the collaboration is an exciting way to connect with consumers outside of the film world. "Technology is the great equalizer," he stated. "And through this partnership with Vijay Sales, I’m excited to help bring the best technological solutions to consumers across South India."
As Vijay Sales strengthens its position as a forward-thinking retailer, this partnership marks an important step in understanding and catering to the evolving needs of modern consumers.
Watch the announcement on IG here.
