Campus Activewear Ltd., one of India’s leading sports and athleisure footwear brands, has launched the second phase of its “Move Your Way” brand campaign. This new film stars acclaimed Indian actor Vikrant Massey and continues to highlight the core message of embracing individuality and authenticity.
The campaign film celebrates self-expression, urging individuals to embrace their personal journeys and passions through their fashion choices. It carries a strong message that when we live authentically, success and opportunities naturally follow.
The commercial begins with Vikrant Massey confidently navigating a high-stakes business meeting. While two investors present increasingly tempting offers—including higher equity, a sports car, and even cryptocurrency—Vikrant remains absorbed in his own thoughts, pacing the room. In a surprising and bold move, he performs a backflip, capturing the attention of the investors. Wearing stylish Campus shoes, he remarks with a smile, “Damn good shoes, Yaar!” The investors are left stunned, intrigued by his unique approach and self-confidence. The film concludes with the empowering line: "When you move your way, the world moves with you. Campus, Move Your Way!"
Speaking about the campaign, Prerna Aggarwal, Chief Innovation Officer at Campus Activewear, stated, “Our ‘Move Your Way’ campaign celebrates authentic self-expression, a journey we began with our first film in November. This second film further emphasizes our commitment to this philosophy, reflecting our belief that staying true to oneself unlocks greater opportunities. Life presents diverse opportunities and passions, and authenticity fuels our progress. 'Move Your Way' transcends a mere campaign; it's a movement inspiring today's youth to embrace their individuality. This is just the beginning, and we eagerly anticipate continuing to support this spirit through collections that resonate deeply with their journey.”
Vikrant Massey shared his thoughts on the campaign: “Authenticity has always been one of the greatest treasures I believe in, and I'm thrilled to partner with a brand that not only champions this belief but also mirrors my own journey of embracing individuality. Today’s youth are a force to be reckoned with – they are creative, driven and unique, yet equally committed in pursuing the journeys that align with their values. Being part of a campaign that celebrates their authentic journeys and encourages self-expression is truly inspiring.”
Devaiah Bopanna, co-founder of Moonshot, added, “Contributing to a brand with such a storied legacy, yet one that’s evolving to meet modern cultural trends, is a rare and exciting opportunity. The brief was all about connecting the dots between brand’s core belief and cultural insight, all while pushing the creative envelope. With this campaign film, we wanted to ensure that it sets base for Gen Z to see how Campus encourages them to embrace their unique, authentic self. We were excited to be a part of it, and I truly believe this campaign will set the stage for something even bigger.”
The second leg of #MoveYourWay is a digital-first campaign strategically focused on reaching the young audience where they are present—via OTT platforms, social media, and other youth-centric digital touchpoints. This targeted approach aims to foster deeper connections with the youth and inspire them to embrace their individuality with confidence.
