VIP Industries, Asia’s largest and the world’s second-largest luggage maker, has launched Carlton’s new retail identity with the opening of an exclusive 872 sq. ft. store in Colaba, Mumbai. Carlton aims to become the preferred luggage choice for discerning travellers by offering thoughtfully designed, sophisticated travel solutions that go beyond mere brand recognition. With a focus on craftsmanship, discernment, and intelligent design, the products reflect the spirit of modern travellers. Aligned with this philosophy, Carlton’s new retail identity represents a significant step in reinforcing its premium positioning.
The new Carlton store in Colaba sets the foundation for its future retail journey, offering a refined, immersive space that reflects its evolving premium identity. Thoughtfully designed to enhance customer engagement, it combines sophisticated aesthetics with seamless product discovery, creating a truly elevated shopping experience.
As part of its aggressive expansion strategy, VIP Industries is investing significantly to strengthen Carlton’s presence in key markets across India. The company plans to open 25 exclusive Carlton stores in the next six months, further solidifying the brand’s position in the premium luggage segment.
Speaking on the occasion, Ms. Neetu Kashiramka, Managing Director of VIP Industries, said, “The launch of Carlton’s exclusive store in Colaba marks a pivotal step in strengthening our brand’s premium presence. This store embodies the new retail identity we envision for Carlton, offering a seamless blend of innovation, luxury, and customer-centricity. More than just a retail space, it is a gateway to a rich and immersive shopping experience. With this expansion, we aim to establish Carlton as the preferred choice for discerning travellers, offering a refined retail experience that blends sophistication with functionality in the premium luggage space.”
Carlton has been experiencing strong growth momentum, with an 11.4% increase in Q3FY25 compared to Q3FY24, reaffirming its market performance. The launch of this flagship store is a testament to VIP Industries’ commitment to enhancing the retail experience and catering to the evolving needs of premium consumers.
