Dubai Tourism has launched a new global campaign titled ‘Dubai, Ready For A Surprise’ featuring Indian celebrities Virat Kohli and Anushka Sharma. Known for their love for the city, the couple takes viewers through their favourite experiences in Dubai, marking their first-ever destination-led collaboration.
The campaign film showcases Virat and Anushka surprising each other with curated moments across Dubai — from scenic spots to thrill-seeking adventures — highlighting the emotional connections and unexpected discoveries travel can bring.
Speaking about the campaign, Virat Kohli said, “This project brought out a different side of Dubai for us. Whether it was relaxing at Tapasake at One&Only One Za’abeel or enjoying the vibe at O Beach, every visit to Dubai feels familiar, yet fresh. That’s what keeps us coming back.”
Anushka Sharma added, “Dubai has always been special, but this campaign made it feel more personal. It wasn’t about ticking off landmarks, but about making memories. The city brings a unique mix of comfort and newness every time.”
With India remaining one of Dubai’s most important tourism markets, the campaign is a strategic move to deepen cultural ties and inspire travellers to see Dubai as more than just a luxury destination.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said, “Virat and Anushka are a natural fit for this campaign. Their authentic connection with Dubai and mass appeal in India make them ideal ambassadors. We want travellers to see Dubai not just as a place to visit, but as a place to connect and return to.”
The campaign is being rolled out across digital platforms, social media, and offline activations, with more experiences and content expected in the coming weeks.
