Virgio has elevated Hansa Nigam to the role of Chief Marketing Officer (CMO), expanding her responsibilities as the sustainable fashion brand looks to accelerate its next phase of growth.
Nigam, who joined Virgio in 2023, has played a key role in shaping the brand's identity and consumer engagement. In her expanded role, she will lead the company's marketing and growth strategy, with a focus on strengthening market presence, driving customer acquisition and deepening Virgio's positioning at the intersection of fashion, technology and sustainability.
Before joining Virgio, Nigam worked across brand strategy, digital marketing and consumer growth. She previously led marketing initiatives for the OnePlus Nord portfolio across India and global markets at OnePlus, drove digital marketing for multiple celebrity-led brands at Glance, and earlier worked in strategic planning at The Glitch.
Commenting on her appointment, Nigam said, "I'm honoured to take on this role at such an exciting stage in Virgio's journey. Over the past few years, we've built a brand that is not just responding to how consumers shop today, but reimagining how fashion can be discovered, experienced, and produced. I'm excited to continue building on that momentum- creating marketing that inspires people, strengthens our community, and helps shape the future of conscious fashion."
