Vishal Chadha joins Bajaj Electricals as COO – Consumer Products

Bajaj Electricals Limited, a consumer durables company, has announced the appointment of Vishal Chadha as their new Chief Operating Officer for the Consumer Products division. Vishal, an alumnus of IIM-Lucknow, has a professional background in Sales, Category Management, Marketing, and General Management.

Shekhar Bajaj, Chairman of Bajaj Electricals joined the leadership in welcoming Chadha. In a statement to the Press, he said, “Vishal’s extensive experience and strategic acumen in driving growth and operational efficiency make him a perfect fit for this role. His leadership will be pivotal in accelerating our growth trajectory and enhancing our market presence. We are confident that Vishal will play a key role in our continued success and innovation.”

Anuj Poddar, MD & CEO of Bajaj Electricals, commented on Vishal Chadha’s new role, noting that Chadha’s career move brings significant experience and a solid record of growth and margin improvement. Poddar highlighted Chadha’s consumer-focused strategy and commitment to operational excellence as key strengths. Furthermore, he suggested that Chadha’s leadership could potentially be crucial in advancing Bajaj Electricals’ Consumer Products Business and delivering value to stakeholders amid recent executive changes.

"Joining Bajaj Electricals is a remarkable opportunity, and I am excited to contribute to the company’s journey. The organization stands out for its legacy of trust and commitment to quality. Its Consumer Products Business comprises a dynamic portfolio of iconic, contemporary, and premium brands spanning a diverse range of product categories that are integral to every Indian household. Given the ongoing strategic transformation and innovation-led approach, the business is well poised to grow rapidly over the coming years. I look forward to leveraging my background in FMCG, consumer devices, and e-commerce to drive greater marketplace gains and establish a strong and sustainable consumer-centric business model,” said Bajaj Electricals’ new COO, Vishal Chadha.

Bajaj Electricals Limited, established in 1938, is a globally renowned Indian Consumer Appliances and Lighting Solutions company. Headquartered in Mumbai with a turnover of INR INR 4,641 crores (FY 24-25), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. Chadha’s extensive experience and strategic insights are expected to be pivotal in navigating the ongoing transformation and advancing the company’s objectives in the competitive consumer products sector.