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Volkswagen India has introduced the Virtus GT Line, expanding its ‘Styled to Wander’ campaign with a sporty black-themed design that enhances the appeal of the ‘GT’ badge for discerning customers. This campaign emphasises style, performance, and adventure, resonating with the aspirations of driving enthusiasts across India.
Powered by a 1.0-litre TSI engine, the Virtus GT Line boasts a host of exciting features that differentiate it within the premium sedan segment. This latest model reflects Volkswagen’s commitment to delivering exhilarating performance combined with unmatched style and sophistication.
Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, stated, “The Virtus GT Line represents the next step in Volkswagen’s commitment to delivering exhilarating performance with unmatched style. Through the ‘Styled to Wander’ campaign, we aim to bring the thrill and sophistication of our GT Line closer to more customers, while showcasing the versatility of the Virtus as a sedan that effortlessly blends urban elegance with sporty driving dynamics.”
The campaign builds on the successful launch of the Taigun GT Line, introducing a fresh narrative featuring a mother’s exploration of the city, contrasting with the earlier father-daughter bonding trip showcased in the Taigun GT Line film. This new storyline maintains the core theme of ‘Styled to Wander’ while highlighting the Virtus GT Line’s urban sophistication and sporty enhancements.
Equipped with features such as an electric sunroof, a 20.32 cm digital cockpit, a 25.65 cm VW Play touchscreen infotainment system with wireless Android Auto and Apple CarPlay, KESSY (keyless entry and push-button start), auto-dimming IRVM, rain-sensing wipers, and auto headlights, the Virtus GT Line is designed to captivate customers seeking the ultimate GT experience. The model also boasts a 5-star safety rating on the Global NCAP scale, coming standard with six airbags.
The Virtus GT Line is strategically positioned to meet the aspirations of customers looking for a blend of sportiness and elegance in India’s number one premium sedan.
