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Volkswagen India has kicked off its year-end celebrations with a new campaign titled ‘The Big Rush’, offering customers exciting benefits on its Virtus and Taigun models. Starting from November 9, 2024, the campaign will run through to December 31, 2024, providing a range of value-oriented deals for both vehicle purchases and after-sales service.
The ‘Big Rush’ initiative is designed to build on the momentum gained by the brand in the latter part of 2024, a period marked by strong sales demand for its premium models. Customers visiting Volkswagen dealerships can take advantage of exclusive offers that include attractive ownership deals, extended warranty options, and comprehensive service packages. These deals aim to offer a hassle-free and value-for-money experience for buyers as they step into the new year.
Mr. Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, commented on the campaign, “At Volkswagen, we have always strived to deliver delight through our products and services. We are making the year-end even more special with exciting benefits on offer in ‘The Big Rush’ celebrations. Building on the sales momentum recorded so far, we are looking at sustaining market excitement through attractive benefits that will amplify the joy of owning a Volkswagen.”
In recent months, the company has witnessed significant success, including recording its highest-ever monthly sales for the Virtus in October 2024. The sedan also crossed a major milestone, with total sales surpassing 50,000 units. This success comes amid the brand's continued focus on safety, engineering, and driving enjoyment, with both the Virtus and Taigun offering a five-star GNCAP safety rating and German engineering.
