Volvo Car India has announced its partnership with the World Pickleball League (WPBL) as the Official Luxury Mobility Partner, just ahead of the inaugural edition of the league. The WPBL, which is creating a buzz across the country, will kick off on January 24th, featuring six teams and 48 matches spread across 10 thrilling days of high-energy competition. In addition to the matches, the event will showcase performances by some of India’s most celebrated artists.
Gaurav Natekar, one of the co-creators of the WPBL, expressed his excitement about the collaboration, saying, “We are extremely proud to welcome Volvo Car India to the WPBL family. This partnership is a strong testament to the league’s wide appeal. The promise of high-octane action backed by entertainment makes the WPBL appealing to brands across the board.”
Jyoti Malhotra, Managing Director of Volvo Car India, also shared her enthusiasm, stating, “We are stoked to be the Luxury Mobility Partners for the much-awaited WPBL. I am confident that the WPBL will not only captivate Indian audiences but also contribute significantly to the growth and popularity of this dynamic sport in the country. For Volvo Cars, this is a unique platform to connect with discerning individuals who appreciate the blend of performance, luxury, and a passion for life.”
The inaugural edition of the WPBL will feature intense matches between six teams, and tickets for the event are available via Swiggy Scenes. Fans across India can catch all the action live on FanCode, ensuring widespread engagement with this exciting new sporting event.