W for Woman, the renowned ethnic wear brand from Aditya Birla Fashion and Retail Limited, made waves as the only Indian ethnic wear brand to headline the prestigious ‘Made in India’ segment at New York Fashion Week (NYFW). Hosted at the iconic Sony Hall in Manhattan, this grand debut presentation unveiled the brand's Spring-Summer '25 collection to a global audience through a mesmerising show, capturing the essence of Indian fashion in three distinct segments: Young Fashion, Wedding Drama, and Truly Indian. Endorsed by Bollywood superstar Anushka Sharma, ‘W’ is redefining ethnic fashion and proving that Indian craftsmanship holds a prominent place on the global stage.
Speaking about this landmark moment, Anant Daga, Chief Executive Officer – TCNS Division, Aditya Birla Fashion and Retail, said: “Our debut at NYFW is a bold statement that Indian fashion is making its mark on the global stage. With ‘W,’ we’re redefining how the world perceives Indian ethnic wear, blending tradition with modernity to create timeless elegance.”
The collection featured three distinct segments, each celebrating a unique facet of Indian ethnic fashion:
Indian Saga: Imagine stepping into a world where history and modernity converge. This capsule draws inspiration from India’s rich sartorial traditions. Picture flowing, graceful silhouettes with delicate handwoven fabrics that feel like poetry in motion. Intricate embroidery swirls across the fabric, adding texture and depth, while modern suit-inspired dresses and kurta sets bring a fresh, contemporary twist to the traditional. Lehenga skirts, draped effortlessly and regal, transport you to a time of elegance and sophistication. Rich maroon, sapphire, and deep green hues are brought to life with shimmering gold and silver threadwork, reflecting the opulence of Indian craftsmanship.
Runway Chic: Step into a vibrant world where youth, boldness, and tradition collide. Runway Chic redefines fusion fashion with an avant-garde mix of bold prints and asymmetric hemlines that feel like a breath of fresh air. Dresses transform into kurtis, dupattas into scarves—each piece reimagined to tell its own story. With electric blues, fuchsias, and butter yellows mingling with neutral tones, the collection bursts with the energy and confidence of the modern Indian woman, ready to take on the world with style and grace.
The Wedding Drama: Dedicated to the grandeur of Indian weddings, this capsule brings to life the most lavish elements of Indian wedding wear. Imagine luxurious silks, velvets, and organzas swirling in the light, each fabric adorned with intricate hand embroidery, sequins, and delicate embellishments that sparkle with every move. Voluminous skirts flow gracefully, while dramatic capes and statement dupattas command attention. Soft pastels, regal purples, and shimmering gold create an ethereal palette that reflects both tradition and modernity. Modern necklines and sleek cuts add a contemporary touch, allowing tradition to evolve into something new and breathtaking.
This milestone moment for ‘W’ at New York Fashion Week marks a significant step in bringing Indian ethnic wear to a global audience. With its seamless blend of tradition and modernity, ‘W’ continues to push boundaries, reaffirming its position as a pioneer in contemporary ethnic fashion. The showcase at New York Fashion Week not only highlights the brand’s design prowess but also paves the way for Indian craftsmanship to gain international recognition on one of fashion’s biggest stages.
