Wella Professionals has announced the appointment of Manushi Chhillar as its new brand ambassador for the Indian market. The move marks the introduction of a brand face after several years, as the company looks to reinforce its focus on hair artistry and self-expression.
The announcement was made at the TrendVision 2024-25 Grand Finale, an event highlighting creativity and technical skill in the hair industry.
Chhillar, known for her background in pageantry and public engagement, has been selected to represent the brand in India. According to Wella Professionals, her image aligns with the company’s positioning in the market.
Pravesh Saha, General Manager, Wella India and South Asia, said: “This marks the beginning of something legendary. Manushi represents a new wave of beauty, modern, bold, and unapologetically expressive. With her as the new ambassador of Wella Professionals, we bring our vision to life: to inspire stylists to create and consumers to embrace what’s new. Everyone dreams of change, but very few dare to make it happen. Together, we will encourage people to take that leap.”
Wella Professionals, which has been in the hair industry for over 140 years, stated that the collaboration is part of its ongoing efforts to support hairstylists and offer new solutions in colour and hair care.
