E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

WhatsApp Launches Global ‘Not Even WhatsApp’ Campaign to Reinforce Privacy Commitment

The campaign features Aamir Khan’s voice in India to emphasize that even the platform itself cannot access users’ personal messages, thanks to end-to-end encryption.

BY TEAM IMPACT
19th May 2025
WhatsApp Launches Global ‘Not Even WhatsApp’ Campaign to Reinforce Privacy Commitment

WhatsApp launched its largest-ever global marketing campaign, ‘Not Even WhatsApp’, aimed at reinforcing its core promise of end-to-end encryption and user privacy. With over 3 billion monthly users, the campaign emphasises that no one, not even WhatsApp can read or listen to personal messages.

The campaign debuts with a powerful brand manifesto TV commercial directed by Achowe from Chalk and Cheese Films, shot across notable Delhi locations including the Yamuna riverbanks and Chandni Chowk. 

The film gives viewers a perspective from “inside the chat,” showcasing how even the most everyday interactions be it a voice note to a family member, a selfie, or a late-night chat remain strictly private, protected by end-to-end encryption.

The 60-second spot features local flair, with actor Aamir Khan lending his voice in both Hindi and English for the Indian audience. The ad underscores that WhatsApp conversations are not just digital exchanges but personal, emotional moments that deserve the highest standard of privacy.

Vivian Odior, Head of WhatsApp Marketing, stated “WhatsApp is the next best thing to an in-person conversation. This campaign brings to life our privacy promise that no one, not even WhatsApp, can see or hear your personal messages—in the most emotional and relatable way, centered on the everyday moments we all know.”

The campaign will roll out across major global markets including India, the US, UK, Brazil, and Mexico, through a mix of television, online video, digital and outdoor (D)OOH, audio platforms, and WhatsApp itself. In India, the campaign will be active across 16 states, including Delhi, Maharashtra, and Karnataka.

The launch also follows WhatsApp’s recent introduction of Advanced Chat Privacy, a new feature that enhances user control by preventing unauthorized sharing of chat content outside the app. This feature complements existing privacy tools such as Privacy Checkup, which guides users through key privacy settings to better secure their accounts.

The ‘Not Even WhatsApp’ campaign positions the platform not just as a messaging service but as a digital space where privacy is non-negotiable—a space for secure, personal, and trusted conversations.

  • TAGS :
  • WhatsApp
  • AAMIR kHAN
  • WhatsApp
  • Privacy Features
  • Vivian Odior
  • Whatsapp marketing

RELATED STORY VIEW MORE

Cheil India and Samsung India Mark Father’s Day with Campaign Highlighting Paternal Traits
Inside the MarTech Mixer: 50+ CXOs Gather for AI, Data & High-Stakes Networking
Lowe Lintas Scores Two Cannes Lions 2025 Shortlists for ‘Dawai Reader’ Campaign

TOP STORY

Why are we celebrating an industry that’s struggling?

Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, pens his thoughts on what is 'choking India’s entertainment industry'


Hall of Fame: Best Ads of May 2025


The Next Gen Marketing Masters


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Ad filmmaker Sharat Kumar speaks with Anjana Naskar of IMPACT Magazine

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com