Whisper Ropes in Jemimah Rodrigues to Spotlight Period Panty for Active Lifestyles

Procter & Gamble India’s feminine hygiene brand Whisper has partnered with Indian cricketer Jemimah Rodrigues to highlight its Whisper Period Panty, positioning it as a period care solution designed for continuous protection during physically active and long working days.

The association reflects a broader shift in period care needs, as more girls and women balance packed schedules that include sports, education, travel and professional commitments. Whisper’s campaign centres on the idea that periods should not restrict daily movement or participation in activities.

According to the brand, conventional pads are often associated with concerns around leakage, bunching and frequent adjustments, which can affect comfort and confidence. The Whisper Period Panty is positioned as an underwear-style product that offers 360-degree protection, continuous absorption throughout the day and a fit similar to regular innerwear, aimed at reducing the need for frequent checking or changing.

The product is designed to provide full coverage without shifting, while remaining soft on skin and easy to dispose of after use. Whisper states that the format is intended to suit long hours of wear, including during travel, workouts and sports.

As part of the association, Jemimah Rodrigues features in the brand’s campaign film under the theme ‘Ab Mudna Nahi, Udna Hai’, which follows her daily routine and match-day preparations, showing how the product fits into her schedule without disruption.

Giving her perspective, Jemimah shared, “When you are batting for your country, the last thing you want is to worry about your periods. Your game needs your focus and your period product needs to deliver on that. I love that the Whisper Period Panty is made for continuous absorption all day supporting me from morning to night, while giving me 360 degree protection. It is comfortable and easy to wear and lets me focus on what I’m doing, whether that’s playing a match, training, or just getting through a busy day. Periods are a normal part of life, and we need solutions that fit into our routine and not vice versa. Kyunki ab Mudna Nahi, Bas Udna Hai.”

Speaking on the association, Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India said, “At Whisper, we believe that period care should evolve with the lives of girls and women today. From first periods to college life and active routines, their needs are changing, and our innovations reflect that. The Whisper Period Panty is designed to offer dependable protection with comfort even on heavy flow days, allowing girls to go about their day with confidence and ease. Our association with Jemimah Rodrigues brings this belief to life, as she truly represents a generation that refuses to look back because of periods.”

The campaign aims to contribute to wider conversations around period normalisation and the need for products that align with modern lifestyles, especially among younger consumers engaged in sports and education.


Watch the campaign: