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Whisper, India's leading feminine hygiene brand, is set to revolutionise period protection with the launch of its new Whisper Ultra Upto No Gap No Leaks pad. Featuring the world-first Curvewear Technology, this innovative product is designed to perfectly fit a woman's curves, ensuring no gaps, no leaks, and ultimate comfort throughout the day.
The revolutionary pad offers women a solution to common period problems, such as leaks and discomfort, through its advanced design. The Whisper Ultra pad’s raised centre eliminates gaps while ensuring maximum absorption, providing comfort and confidence for the modern woman.
Joining the launch is Bollywood actress Ananya Panday, who has been named the brand ambassador for Whisper Ultra. Panday is committed to leading conversations about period health and empowering women to embrace their periods with confidence and comfort.
At an exclusive Mumbai event, Panday was joined by Dr. Tanaya Narendra (Dr. Cuterus) for an insightful discussion on the challenges of menstrual health. The event also featured a live product demonstration, showcasing Whisper's dedication to solving real consumer needs.
Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India, stated, "At Whisper, we are driven by the real needs of women. Whisper Ultra is not just a pad; it’s a response to the challenges women face every month. We’ve designed it with women in mind, ensuring it adapts to their unique needs and provides the comfort and protection they deserve."
Ananya Panday echoed this sentiment, saying, "Whisper Ultra’s Curvewear Technology fits perfectly to my body, eliminating leaks and discomfort. It’s more than just a pad – it’s the confidence I need, no matter what my day holds."
The campaign, which includes a powerful video featuring Ananya, underscores Whisper’s commitment to "Real Period, Real Solutions." Whisper Ultra is now available across retail outlets and e-commerce platforms in India, offering women a game-changing solution to period protection.
