White Rivers Media (WRM) has been appointed by SMFG India Credit, a non-banking financial company (NBFC) and subsidiary of Sumitomo Mitsui Financial Group (SMFG), to manage its digital mandate.
Under the mandate, WRM will develop and implement a digital strategy to strengthen SMFG India Credit’s online presence and customer engagement across India, with a focus on reaching underserved segments.
The scope of work includes social media strategy, integrated digital campaigns and content creation. WRM will support SMFG India Credit in expanding its digital presence and engaging with customers through relevant online platforms.
“WRM’s deep understanding of trends and audience behaviour will ensure that SMFG India Credit’s voice is amplified effectively, connecting with customers in a meaningful way,” said Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media.
As part of the collaboration, WRM will work on increasing SMFG India Credit’s digital footprint through participation in cultural conversations, engagement-led narratives and content aimed at diverse audiences across the country.
