Giffy, a dishwashing gel brand from Wipro Consumer Care and Lighting, has unveiled its latest TVC featuring celebrated South Indian actors Sathyaraj and Ramya Krishnan. The TVC takes a cinematic approach to demonstrate Giffy's superior performance in tackling tough grease, a common challenge in Indian kitchens.
Blending entertainment with everyday relevance, the narrative features Sathyaraj transitioning from a calm chef to a fierce warrior in the kitchen, while Ramya Krishnan brings her trademark authority and presence. Together, they take on stubborn grease, positioning Giffy as a reliable, powerful cleaning ally.
Watch the TVC here:
The campaign brings to life Giffy's core promise of delivering powerful cleaning with minimal effort. The enhanced formula with turbo boosters is designed to remove tough grease more effectively than other popular dishwashing liquids.
Commenting on the TVC, Mr. S Prasanna Rai, Senior Vice President, Marketing, Wipro Consumer Care & Lighting said: “Giffy was created to deliver powerful cleaning for Indian households, especially where cooking with heavy spices is common. With this campaign, we wanted to communicate our core promise in a way that feels relatable yet engaging. Sathyaraj and Ramya Krishnan, with their strong screen presence and cultural connect, help us tell this story effectively. It is a creative way to show how Giffy makes tough cleaning simpler and faster.”
