Women Wellness Brand Sirona has unveiled a new campaign ‘Unpause Menopause’, focusing on the objective of breaking silence around Menopause.
Built around the thought ‘Cut the noise. Start the conversation’ the campaign aimed to challenge the stigma and ageism associated with menopause, encouraging women to acknowledge their experiences and speak about them without hesitation or embarrassment.
The ad film designed with a humours touch has spread awareness on the symptoms of Menopause. As a wider part of the campaign and the brand has looked beyond a single day to mark World Menopause Day that was celebrated on October 18, the brand has mobilised some of India's most influential voices to speak openly about menopause, their experiences, their symptoms, and why the silence has gone on too long. Along with the ad film, a series of expert conversations has been released.
The brand also added up an interactive side of the campaign, where consumers can post their stories using #UnpauseMenopause.
Through this campaign, Sirona has promoted its healthcare and wellness products, alongside spreading awareness.
Commenting on the campaign, Deep Bajaj, Re-founder & CEO, Sirona said, “Women have spent years navigating it in silence, often without the right information, the right words, or even the awareness that what they're experiencing is menopause at all. As a brand, we've always believed the first step to better health is an honest conversation. We normalised talking about periods. We normalised talking about intimate hygiene. Menopause is no different. With Unpause Menopause, we simply want to start that conversation. Because something this universal should never have to be whispered.”
