Tamil Nadu’s entertainment landmark, Wonderla Chennai, has now entered the city with a campaign blending cinema, comedy, and cultural nuances. With the city gearing up for the grand arrival of the amusement park chain in Chennai, the two films act as a playful introduction to what the brand promises - an experience so thrilling, so ‘mersal’, that the entire city stops in its tracks.
Conceptualised by OPN Advertising and brought to life by Kadhai Films, directed by George K Antoney; it captures one universal truth in signature Kollywood style: When Majaa (joy/fun) calls, everything else can wait!
The first film opens on a tense kidnapping scene, where kidnappers are executing a high-stakes operation, but just when things escalate, a sharp turn of events (and emotions) unfolds. A sudden “Majaa” call rings through and sends the criminals and the captive abandoning the mission and sprinting towards Wonderla Chennai park instead where gravity-defying rides, soaring thrills, and infectious laughter replace tension with pure exhilaration.
The second film takes the concept to cosmic heights (pun intended). An astronaut adrift in orbit spots a cosmic signal - not from aliens, but from Wonderla Chennai. What follows is a gravity-defying, cinematic escape as he makes his way back to earth, because no distance is too far when “Majaa” calls.
Speaking about the latest brand films, Dheeran Choudhary, COO, Wonderla, said, “‘Majaa Calling' is not just a campaign tagline, it is an invitation to Tamil Nadu to experience entertainment at a scale and standard never witnessed before. When we conceptualised this launch, we knew it had to be bold, culturally rooted, and unmistakably Chennai. Wonderla Chennai is built to world-class standards, and we are excited to bring our biggest experiences here. When we say 'India's Largest Majaa Factory,' we are not exaggerating. This is entertainment at a scale Tamil Nadu has never experienced.”
Adding to the excitement, Pallavi Nayak, Vice President- Marketing & Growth, Wonderla, said, “Chennai doesn’t just watch cinema, it lives it. With these films, we wanted to capture that unmistakable Kollywood heartbeat and blend it with the thrill Wonderla is known for. ‘Majaa’ is that magic word that unites Tamil Nadu, and our launch campaign taps into this cultural pulse to introduce the city to an experience built at world-class scale. With Bala, Chocka & the OPN Advertising team, we found a partner who deeply resonated with this vision & the team at Kadhai Films, under the directorial expertise of George K Antoney, truly brought ‘Majaa’ to life. Wonderla Chennai is our most ambitious park yet, and these films are just a glimpse of the excitement waiting to unfold.”
Bala Manian, Co-founder & Strategy Director, OPN and Chockalingam S, Co-founder & Creative Director, OPN, said, “Tamil Nadu has always embraced amusement parks in its own composed, self-assured way, but today’s fast-paced lives have created a need for deeper emotional release; a space to truly let go. Inside Wonderla, we saw that this isn’t just another park: its scale, thrill, and atmosphere introduce an entirely new kind of energy to this market. That insight led us to ‘Majaa Calling’; because ‘majaa’ in Tamil isn’t passive fun, it’s an invitation to be shaken awake and pulled into joy. Wonderla doesn’t just offer rides; it offers permission to disconnect from stress and reconnect with excitement, and we wanted the campaign to capture exactly that.”
