Wow! Momo, the country's leading quick-service restaurant (QSR) brand, has ventured into the FMCG Cup Noodles segment with the launch of Wow! Noodles, a unique range of Desi-Asian flavours. This marks a first-of-its-kind innovation in the Indian instant noodles market, combining authentic and wholesome Asian and Indian tastes.
The new range includes a mix of flavours such as Thukpa from Tibet, Khao Suey from Burma, Korean Noodles, Manchurian, Chilli Chicken, and India’s beloved Chinese Bhel, providing a distinctive experience for consumers. The noodles offer a restaurant-quality, delicious meal in just five minutes.
Wow! Noodles will be available across leading quick commerce platforms like Instamart, Zepto, Blinkit, BigBasket, Flipkart Minutes, and D Mart Ready. It will also be sold in modern trade outlets, including Reliance, More Retail, Spencer’s, Spar, and Ratnadeep, among others. The brand has already expanded its reach to 10,000+ general trade stores across 200+ towns and cities.
In a major milestone, Wow! Noodles is also available on the inflight menus of Akasa Air, Air India Express, and Spice Jet, where it has received a highly positive response from passengers.
Sagar Daryani, Group CEO & Founder of Wow! Momo, expressed his excitement about the launch “At Wow! Momo Foods, innovation is in our DNA. With Wow! Noodles, we are disrupting the cup noodles category by bringing the perfect blend of desi and Asian flavours in a format that is both convenient and exciting. As we continue to expand our FMCG footprint, this launch marks a significant step towards making Wow! Momo a household name beyond QSR.”
Mithun Appaiah, CEO of Wow! FMCG, added, “We are leveraging the strong brand equity of Wow! Momo to make Wow! Noodles a household favourite. With our focus on product innovation and strategic channel expansion, we are confident about an exciting year ahead—bringing new Flavours, scaling our distribution reach, and disrupting the FMCG space.”
Launched just 24 months ago, Wow! Momo’s FMCG division has already achieved remarkable success with its packaged momos, becoming one of the top-selling brands across key channels in a short time. With 16 SKUs in momos and now 9 SKUs of cup noodles, the brand has established a presence in over 200 towns and cities, with more than 10,000 distribution points. The division is already at a ?60 Cr annual run rate.
Recently, Wow! Momo’s FMCG division expanded internationally, launching its range in the Middle East in collaboration with the Lulu Group.
As Wow! Momo continues to innovate and grow its FMCG portfolio, Wow! Noodles is poised to redefine the instant meal category with flavours that are both wholesome and exciting, offering consumers a convenient and delicious meal anytime, anywhere.
