Bangalore has recently become the stage for Wow Skin Science’s expanded chapter, Wow 2.0. With back-to-back immersive experiences, the brand has signalled a shift from being a product-first skincare label to a culture-first wellness platform, showing up where its audiences live, play, and celebrate.
Wow Skin Science x Sorbetto was a pastel-powered summer party aimed at culture-shaping creators. The experience reimagined skincare in a playful, stylish, and sensorial way. Guests explored a sorbet-colored universe where each product was paired with a dessert-inspired theme: Yuzu with lemon sorbet, Hydrocharge with coconut scoops, and Mango-Berry as a frozen fantasy. The event featured ice cream carts, a skincare “Truth or Dare” wheel, and social-media-ready moments at every turn, blurring the line between self-care and self-expression.
Next, Wow powered Fit Fusion 2.0 at Phoenix Mall of Asia, in collaboration with Red Bull, TPL x Namma Weekend Blr, Revv Revolution, and Hivado, brought together over 2,500 fitness enthusiasts, creators, and lifestyle participants. The event included The Power Run, a dynamic fitness challenge hour, a coffee rave, and showcases of supercars and superbikes. Wellness products were integrated into the activities, with Hydroboost Electrolytes for hydration, HydroCharge Face Wash for post-workout refreshment, and Yuzu Sunscreen Gel for sun protection. The day highlighted how wellness can be integrated into active lifestyles rather than being a post-activity ritual.
“Wow 2.0 is about building experiences that go beyond the product and become part of our consumers’ lifestyles,” said Manish Chowdhary, Co-founder of Wow Skin Science. “Whether it’s the rush of a marathon or the joy of a sorbet-inspired party, we want wellness to feel like celebration, not obligation.”
Together, these immersions, one rooted in fitness and community and the other in fashion-forward fun, are shaping a new narrative for Wow Skin Science and Wow Life Science. They aim to build communities across an expansive consumer ecosystem, celebrating culture and wellness as part of everyday experiences. With more festive activities planned, Wow is positioning skincare and wellness as an integrated lifestyle experience rather than just a ritual.
