Mother Dairy Fruit & Vegetable Pvt. Ltd. has renewed its integrated media mandate with WPP Media, extending a partnership that has been in place for nearly a decade.
The renewed agreement will see WPP Media continue to handle integrated media planning and buying for the dairy major until 2030, reinforcing its role as a strategic media partner in Mother Dairy’s growth journey.
WPP Media’s association with Mother Dairy began with the brand’s digital media mandate before expanding in April 2018 to include mainline media responsibilities. The latest renewal follows what both companies describe as a long-standing partnership built on business growth, collaborative planning and integrated media solutions.
Under the renewed mandate, WPP Media will focus on combining brand-building and performance-driven strategies to strengthen consumer engagement, enhance brand storytelling and drive measurable business outcomes across Mother Dairy’s portfolio.
Jayatheertha Chary, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “We are pleased to continue our long-standing association with WPP Media, a partnership that has played an important role in strengthening our connection with consumers over the years. As consumer journeys continue to evolve, we look forward to leveraging deeper insights, innovation and data-led capabilities to build more meaningful engagement and support the next phase of growth for our brands.”
Navin Khemka, President, Client Solutions, WPP Media South Asia, added, “This extension reflects a relationship built on shared ambition, trust and consistent delivery. As India’s consumer and media landscapes evolve rapidly, we remain focused on connecting Mother Dairy’s rich heritage with modern, data-driven storytelling while accelerating growth across business verticals.”
As part of the mandate, WPP Media will continue to align media strategy with key consumption occasions, leveraging audience intelligence, creative content and media investments to support Mother Dairy’s expansion plans in an increasingly competitive dairy and food market.
