Yaap Digital Limited has approved the acquisition of digital marketing firm Gozoop Online Private Limited, marking a major strategic move to expand its presence in the digital services space. The decision was taken at the company’s recent board meeting and has been formally communicated to the National Stock Exchange (NSE).
The acquisition will be carried out in three phases rather than through a single transaction. Yaap Digital will first acquire a majority stake in Gozoop, followed by the gradual purchase of the remaining shares in subsequent stages. Once the process is completed, Yaap Digital will hold a 100% stake in the company.
According to the company, the entire transaction is expected to be completed over a period of approximately three years. The board has also approved the Share Purchase Cum Shareholders’ Agreement (SPSHA), which outlines the terms and conditions governing the phased acquisition.
As per the agreed structure, 80% of the total consideration will be paid in cash, while the remaining 20% will be settled through a share swap arrangement. The valuation of Gozoop at each stage of the acquisition will be determined based on its financial performance, particularly its EBITDA.
Founded in 2010, Gozoop Online Private Limited operates in the digital marketing sector and offers services including social media marketing, search engine optimization (SEO), website development, influencer marketing, and online reputation management. The company has handled digital campaigns for several well-known brands over the years.
Gozoop has also reported steady financial growth in recent years. Its turnover stood at about ₹44.97 crore in FY23 and rose to ₹46.57 crore in FY24. The figure is projected to reach around ₹62.88 crore in FY25.
Yaap Digital said the acquisition will help broaden its service portfolio, strengthen technological capabilities, and bring new clients into its network. The move is also expected to enhance the company’s overall market presence in the rapidly growing digital marketing industry.
The company clarified that the transaction does not involve related parties and that neither the promoters nor group entities have any direct interest in the deal. Necessary regulatory approvals will be obtained as required during the process.
Overall, the planned acquisition is seen as an important step for Yaap Digital as it looks to scale up operations and strengthen its position in the digital marketing ecosystem.
