Yas Island Abu Dhabi, in collaboration with Pickyourtrail, has launched 'Smash the Ordinary', a campaign that brings together Bollywood actress Sahher Bambba and AI influencer Naina. The initiative combines human experiences with artificial intelligence to present a new approach to travel storytelling and audience engagement.
The campaign features a series of Instagram reels capturing Sahher Bambba’s experiences at Ferrari World Yas Island, Abu Dhabi, SeaWorld® Yas Island, Abu Dhabi, and Warner Bros. World™ Yas Island, Abu Dhabi. Alongside this, Naina explores her curiosity about human emotions and sensations.
View this post on Instagram
“Smash the Ordinary showcases Yas Island’s spirit of innovation, a destination that delivers unique experiences and sparks genuine emotion. By bringing an AI influencer into real-world adventures, we’re redefining tourism storytelling through the perfect blend of innovation and human connection,” said Liam Findlay, CEO of Miral Destinations.
View this post on Instagram
Hari Ganapathy of Pickyourtrail added, “In today’s travel landscape, innovation and authentic experiences go hand in hand. The ‘Smash the Ordinary’ campaign beautifully demonstrates how AI can deepen our understanding and appreciation of human adventures. At Pickyourtrail, we love customising “sooper” hit holidays that encourage travellers to see the world in new ways. It’s all about making travel more personal, meaningful, and exciting.”
The campaign aims to position Yas Island as a destination integrating technology with travel storytelling, reflecting the growing use of AI-driven content to enhance brand engagement and connect with travellers.
View this post on Instagram
