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Freedom Healthy Cooking Oils has launched a bold new ad campaign titled ‘Courtroom’, aiming to raise awareness about oil adulteration and promote the importance of choosing high-quality cooking oils. Set in a dramatic courtroom environment, the campaign challenges consumers to question whether their choice of cooking oil is truly as pure and healthy as it claims.
The ad features brand ambassadors Yash and Radhika, with Yash playing a passionate lawyer who calls out imitation oils for failing to meet the necessary purity standards. The campaign uses a unique blend of humour and intensity to educate viewers about the importance of checking product labels and ensuring that they choose oils that are genuinely pure.
In the ‘Courtroom’ campaign, the verdict is clear—Freedom Refined Sunflower Oil is the trusted choice for health-conscious consumers. The ad highlights the dangers of deceptive packaging that can mislead buyers into thinking they’re choosing a pure product when, in fact, they are not.
Mr. P. Chandra Shekhara Reddy, Sr. Vice President, Sales & Marketing, Gemini Edibles & Fats India Limited, commented, “At Freedom, we prioritise trust and purity—values that are essential to our health-conscious consumers. Through the 'Courtroom' campaign, we aim to raise awareness and encourage consumers to verify the authenticity of the products they purchase, ultimately making more informed and healthier choices.”
Mr. Chetan Pimpalkhute, GM Marketing at Gemini Edibles & Fats India Ltd, added, “Our campaign breaks away from typical edible oil commercials and empowers consumers with knowledge. By combining humour and drama, we highlight the importance of transparency, quality, and making healthier cooking decisions.”
