Yash Raj Films (YRF) has launched Raah Records, a new music label and artist incubator focused on discovering, developing and supporting original artists, marking the studio's expansion beyond film soundtracks into India's independent music ecosystem.
The label will debut with 'Jaadugari', the first release by singer-songwriter Aman, on 5 August. According to YRF, Raah Records has been conceived as a long-term creative partner, offering artist development, original music creation and career-building support rather than operating as a conventional release-driven label.
For more than five decades, YRF has shaped Indian music through its film soundtracks. With Raah Records, the studio aims to extend that legacy by investing in independent artists and building sustainable creative careers.
Commenting on the launch, Akshaye Widhani, CEO, Yash Raj Films, said, "Raah Records represents an important strategic expansion of Yash Raj Films' music business. For over five decades, we have believed in identifying exceptional talent and creating platforms where creativity can thrive. As India's independent music ecosystem enters a defining phase of growth, we believe great artists need more than distribution they need belief, time and long-term creative partnership. Raah Records is built around careers, not campaigns, bringing together world-class A&R, artist development, marketing and distribution to help original artists build lasting careers."
The label will be led by Nakul Sharma, Senior General Manager – Music Management, Yash Raj Films, who has overseen its artist development philosophy, A&R strategy and incubator model. Raah Records will work with artists from the early stages of their careers, supporting songwriting, production, creative direction, audience growth and strategic partnerships.
Speaking about the launch of Raah Records and its first release, Nakul Sharma, Senior General Manager – Music Management, Yash Raj Films, said, "Raah Records was built on a belief that artists need time, they need trust, and they need the space to grow into who they already are. Our role is to stand beside them throughout that journey, helping them build lasting careers without losing what makes them unique. Aman is exactly the kind of artist we built Raah for, and Jaadugari felt like a fitting way to begin his journey and the label's."
The first glimpse of 'Jaadugari' has been released, with the full track scheduled to launch across audio streaming platforms on 5 August. YRF said Raah Records will continue expanding its roster with more artist signings and original releases in the coming months.
