YES BANK has unveiled its NRI Homecoming campaign, which is its annual initiative designed to engage with NRIs during the festive “Homecoming Season”. Centered around digital visibility, product-led communication, and festive connect, the campaign builds awareness of YES NRI offerings through a seamless blend of storytelling, product benefits, and customer touchpoints.
This year, YES BANK’s key messaging through ‘Zero Means More’ campaign highlights NRI savings account benefits as below:
Key product proposition for New-To-Bank (NTB):
- Zero forex markup on USD remittance
- Zero Banking charges
- Zero Cross-Currency Markup on International Debit Card transactions
The NRI Homecoming campaign is rooted in celebration, and festive abundance. As part of its NRI Onam campaign, it celebrates the richness of life in every story we tell, every touchpoint we design, and every interaction we enable.
Commenting on the campaign, Nipun Kaushal, Chief Marketing Officer and Head CSR of YES BANK, said, “As a Pan-India bank, we celebrate local traditions, regional flavours, and festive moments deeply rooted in family values alongside our customers. Staying true to our ethos of ‘Life Ko Banao Rich’, we go beyond banking by becoming part of their everyday lives, transforming product features into meaningful benefits that enrich their journey, while crafting conversations with the power of GenAI.”
The campaign resonates with working professionals settled abroad, seafarers, parents of students studying overseas, NRIs investing in India.
