Yes Securities, a subsidiary of Yes Bank, has announced the launch of ‘What’s your Investyle?’ an interactive Snapchat AR Lens, set to go live on Friendship Day (August 3, 2025). This is the first time a BFSI brand in India is leveraging Snapchat’s AR platform to drive financial awareness among younger audiences in a format they love—fun, social, and highly shareable.
The filter helps users discover their ‘Investyle’—such as the Bold Tiger or the Cautious Turtle, each representing a distinct investment style and risk appetite. It encourages users to tag friends, share their results, and engage in friendly conversations about money, behaviour, and investing.
The initiative follows a series of efforts by Yes Securities to engage younger audiences around finance. Previous campaigns include ‘Invest Karo Apne Style Me’ promoting personalized investing, #ExtraordiNARI encouraging women’s participation in finance, and the financial literacy programs ‘Wonga Wits’ and ‘The Wize Whispers’.
Amit Bhandare, Head – Marketing and Corporate Communications, Yes Securities, shares, “The ‘What’s Your Investyle?’ campaign is a strategic initiative to engage with the Gen Z audience by aligning with their digital behaviour and personal expression. Through this campaign on Snapchat, we aim to create meaningful awareness about our newly launched OMNI App, which empowers users to invest in a manner that is intuitive, seamless and reflective of their individual style."
With this activation, Yes Securities is focusing on platforms and formats where Gen Z audiences are most active, aiming to connect financial awareness with digital interaction.
The ‘What’s Your Investyle?’ lens goes live on August 3:
https://t.snapchat.com/KZ3jGeX3
