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Speaking about the top trends in the OOH sector in 2024, Yogesh Lakhani Chairman & Managing Director, Bright Outdoor Media Limited, said, "The growth in digital OOH has been one of the key trends this year, with digital billboards becoming increasingly popular. Programmatic advertising and real-time updates have played a significant role in this growth. There has also been a growing focus on sustainability, with solar-powered billboards and eco-friendly practices gaining momentum across the sector. Brands have embraced the use of real-time data, enabling them to optimise campaigns instantly for better results. Interactive advertising has also seen a rise, with QR codes and AR technologies creating engaging and memorable experiences for viewers. Additionally, hyperlocal ads have gained traction, as advertisers focus on connecting with local communities through targeted campaigns."
While discussing the top trends expected in the OOH sector for 2025, he added, "Firstly, AI and data will play a crucial role in personalising ads based on location, time, and audience preferences. Digital billboards will be able to change messages in real-time, allowing brands to make a greater impact. By using live data, brands will be able to improve ad performance and increase engagement. Secondly, immersive and interactive ads will take centre stage. Technologies like AR, VR, and holograms will create exciting, interactive experiences for audiences. Billboards might even become touch-enabled, allowing people to engage with ads directly. This trend will enable brands to connect with their audiences in more creative and memorable ways. Lastly, sustainability in OOH will continue to grow. Solar-powered billboards and the use of recyclable materials will become more common. Brands will increasingly opt for eco-friendly advertising options to align with their green goals. Environmentally conscious campaigns will resonate with consumers who care about sustainability."
