Yokohama India has introduced the ‘Easy Drive’ No-Cost EMI Programme to make premium tyres more accessible for car owners, especially those with SUVs and high-end passenger cars. This initiative, which follows the company’s move to manufacture 20-inch tyres locally in India, aims to reduce financial barriers for consumers looking to upgrade their tyres.
In collaboration with Bajaj Finance Ltd. (BFL), a leading provider of EMI financing solutions in India, the programme offers a six-month no-cost EMI on tyres sized 17 inches and above. Consumers can begin their payments from just ?1,807 per month.
“The premiumization of India’s passenger car market is reshaping tyre preferences. Over a quarter of new vehicles now come equipped with 17-inch and above tyres, making larger, high-performance tyres essential for better handling, comfort, and safety,” said Gaurav Mahajan, Head of Marketing at Yokohama India.
He continued, “By making premium tyres more accessible, we take another step forward in reinforcing our position as a brand that helps consumers get more from their motoring lifestyle.”
With the Easy Drive EMI Programme, motorists can upgrade to Yokohama’s premium ADVAN, Geolandar, and BluEarth series tyres for a superior driving experience. The facility is available at Yokohama Club Network (YCN) stores and key retail partners across India.
