Youva, from the house of Navneet Education, has launched the new #AClassApart campaign to promote Stellar and its range of premium notebooks. The campaign includes a digital initiative and an ad film that aims to convey the message of uniqueness and celebrate those who think differently.
The campaign champions the spirit of individuality and excellence, motivating students to embrace their unique qualities and set new benchmarks in their paths to success.
About the Campaign
While the world often follows the usual, Youva Stellar takes the lead. Through the #AClassApart narrative, the brand reflects its vision of inspiring students to break free from conventional paths and redefine success on their terms.
With #AClassApart, Youva has positioned Stellar as not just a notebook, but as a promise of seamless writing and superior quality that helps students shine. This campaign honours those who think differently, perform better, and always stand out.
Speaking at the launch of the campaign, Abhijit Sanyal, Chief Strategy Officer, said, “Youva Stellar is designed to inspire students to think differently, outperform, and lead. With #AClassApart, we are celebrating those who dare to lead, not follow, and helping them shine brighter with Stellar. I want to thank Ants Digital and Antastic Studios for bringing this campaign to life.”
Commenting on the campaign and film, Sanjay Arora, CEO, Ants Digital, said, “It was an honour to bring alive the vision of #AClassApart with a powerful digital campaign and an ad film. I want to thank the team at Navneet Education for trusting us with this project, and we look forward to doing more such incredible work.”
The Stellar Film
At the heart of the campaign is a carefully crafted film that captures the essence of #AClassApart. The film brings to life the brand’s promise of effortless writing and superior quality.
The narrative unfolds in a classroom setting where a group of students shares their future aspirations with their teacher. While most students discuss pursuing conventional careers like medicine or IT, one student, Yash, stands out with his response:
“Sir, I will open a café. Otherwise, sare doctors aur engineers chill kaha karenge?”
The class bursts into laughter, celebrating Yash’s refreshing perspective and individuality. The film concludes with the tagline: “Follow your heart. Stellar #AClassApart.”
The #AClassApart campaign is being rolled out across digital platforms, social media, and on-ground activations, engaging students with contests and interactive content that encourages them to share their own unique dreams and aspirations.
With Youva Stellar, Navneet Education continues to set new benchmarks in the stationery segment, offering students a notebook that’s more than just a writing tool – it’s a partner in their journey to excellence.
