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Yves Saint Laurent Beauty has unveiled its first-ever flagship boutiques in India, located in the heart of New Delhi and Bengaluru. The new stores, situated at Nexus Select Citywalk Mall in Delhi and Phoenix Mall of Asia in Bengaluru, bring the iconic French luxury brand's prestige to the Indian market.
Visitors to the boutiques can explore YSL’s cult favourites, including the All Hours Foundation, Rouge Pur Couture Lipstick, and Libre fragrance, alongside the brand’s latest viral products like the Loveshine Lipstick and MYSLF fragrance. These stores also feature exclusive collections and limited-edition items unavailable elsewhere in India.
Designed to reflect the bold and edgy aesthetics of the brand, the boutiques feature sleek marble interiors with gold accents. The black flooring, reminiscent of a catwalk, draws attention to the vibrant makeup displays, creating an immersive experience for customers.
Spanning 35 and 49 square metres, the spaces offer a curated selection of YSL Beauty’s most iconic products. Shoppers are guided by expert in-house beauty consultants and makeup artists. A key highlight is the introduction of YSL’s ‘Look Sur Mesure’ makeup service, where customers can enjoy bespoke consultations for bold lip looks, sculpted eyes, and contoured faces.
The boutiques also host a year-round schedule of exclusive events, allowing guests to learn about beauty trends and techniques, while immersing themselves in the artistry and expertise that defines YSL Beauty.
In addition to the luxurious shopping experience, YSL Beauty offers a unique gifting service with its ‘Make it Yours’ area. This allows customers to personalise makeup and fragrance products with engraving and couture gift wrapping, adding a bespoke touch to every purchase.
Sustainability is also a priority for YSL Beauty. The stores feature eco-conscious materials and energy-efficient lighting, while offering customers the option to refill popular fragrances like Libre and MYSLF, promoting reuse and reducing waste.
Shreshta Jana, General Manager of L'Oréal Luxe India, expressed, “Opening these exclusive YSL Beauty boutiques in Delhi and Bengaluru is a thrilling milestone for us in India. We’re proud to bring our bold and innovative products and services to these influential cities, creating a space where customers can express themselves with confidence and style.”
Since its launch, YSL Beauty has been synonymous with cutting-edge innovation and luxury, empowering individuals to embrace their boldness. These new boutiques solidify the brand’s commitment to bringing daring beauty to India, offering customers an extraordinary beauty experience.
