Z has appointed Sudeep Nagpurkar as Chief Sales Officer – Social Platforms, Creator Economy & Partnerships. Based in Noida, he will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, as the company strengthens its digital revenue capabilities.
In his new role, Nagpurkar will lead the company's social platforms, creator economy and partnership initiatives, with a focus on building strategic collaborations and unlocking new monetisation opportunities across the digital ecosystem. He brings more than 16 years of experience spanning consumer technology, B2B SaaS, retail and FMCG, and joins Z from Google India, where he served as Head of Industry – FMCG.
Speaking about the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “In a rapidly evolving landscape, the convergence of content, technology and commerce is unlocking newer avenues for audience engagement and monetization. Our focus is to build a future-ready revenue ecosystem with robust capabilities to capitalize on the opportunities emerging from the expanding creator economy and social platforms. I am glad to welcome Sudeep, as we accelerate the momentum on our digital journey. His experience in developing strategic partnerships and driving monetization strategies will further strengthen our capabilities across the digital landscape.”
Sudeep Nagpurkar, Chief Sales Officer – Social Platforms, Creator Economy & Partnerships, Zee Entertainment Enterprises Ltd., added, “The creator economy and social platforms are redefining how audiences discover, consume and engage with content. This presents a significant opportunity for brands to connect with consumers through more authentic, contextual and outcome-driven experiences. I am excited to join ‘Z’ at a pivotal phase in its digital growth journey and look forward to collaborating with creators, platforms, advertisers and partners to build innovative monetization models, unlock new revenue streams and create a future-ready ecosystem that delivers long-term value for all stakeholders.”
