Zed Black, the flagship brand of Mysore Deep Perfumery House (MDPH), today unveiled its exclusive gifting collection at the Corporate Gift Show in Mumbai. The launch aims to revolutionise gifting habits with a curated range of fragrance and prayer essentials designed for various occasions and lifestyles. With a strong focus on innovation, sustainability, and consumer-centricity, Zed Black is poised to further solidify its market leadership and is on track to achieve its ambitious INR 1000 crore revenue goal.
As the second-largest manufacturer, retailer, and exporter of incense sticks, dhoop, and prayer essentials in India, MDPH has built a strong legacy of quality and sustainability over the last three decades. The company has earned the trust of consumers across 45 countries, offering a wide range of products catering to diverse cultural and spiritual needs.
The newly launched gifting collection includes signature offerings such as Box of Bliss, Joy Hamper, and Tranquil Treasures. These gift boxes feature an assortment of incense sticks, dhoop cones, sambrani cups, chandan tika, camphor, and more. The curated selections are perfect for traditional celebrations like Holi and Diwali, as well as corporate events.
Zed Black also introduced the luxurious La Riva Gift Box, centred around the rich, woody fragrance of Oudh. Known for its timeless elegance, Oudh transforms any space into a sanctuary of serenity and sophistication. The La Riva Gift Box includes a reed diffuser, scented candle, essential oil, incense sticks, and an incense holder, making it the ideal choice for premium gifting.
Speaking at the launch, said, “Our new gifting collection redefines how people perceive and engage with fragrance and prayer essentials. By moving beyond perishable items like sweets and snacks, we are introducing consumers to long-lasting and meaningful gifts that enhance their sensory experiences. The La Riva Gift Box, in particular, is a testament to our commitment to innovation and premiumisation in the fragrance category.”
To cater to the growing demand for last-minute gifting options, Zed Black’s gifting range will also be available on quick-commerce platforms such as Swiggy, ensuring seamless accessibility for modern consumers. “This move ensures that customers can conveniently access timeless gifting solutions that elevate daily puja rituals or serve as thoughtful, last-minute gifts. The collection includes quintessential puja essentials such as ghee diya battis, sambrani dhoop cups for an immersive worship experience, camphor-infused agarbattis, and more. Our goal is to seamlessly blend modern convenience with the enduring essence of tradition, making every moment of prayer more meaningful and accessible.”
Driving Growth Through Digitisation
Zed Black is embracing digitisation to expand its reach and improve operational efficiency. The company is implementing geo-tagging technology to optimise sales efforts in real time, with a dedicated mobile app for sales and distribution, providing comprehensive product information and inventory updates. This empowers team members to make swift and informed decisions.
In addition, Zed Black has partnered with Kirana Club, India’s largest network of local retailers, to enhance its distribution network. These initiatives ensure that Zed Black products are widely available across tier-2 and tier-3 cities, meeting the growing demand for quality fragrance and prayer essentials.
Sustainability at the Core
Zed Black’s commitment to sustainability is evident in its manufacturing practices. The company operates the world’s largest solar-powered raw agarbatti production unit, saving 650 MW of energy annually and reducing carbon emissions by 650,000 pounds. The brand’s Nature Flower incense sticks are made by upcycling floral waste collected from temples, preventing it from polluting rivers and promoting environmental conservation.
Mr Anshul Agrawal, Director of MDPH & Zed Black, commented, “Sustainability is not just a goal for us; it is an integral part of our operations. From solar-powered manufacturing to upcycling temple flowers, every step we take is designed to minimise our environmental footprint while delivering high-quality products. As we aim to achieve ?1000 crore in revenue, sustainability will remain at the forefront of our growth strategy. By blending tradition with modernity, Zed Black is shaping the future of gifting and fragrance with our innovative products and digitised operations positioning us well to capture the growing demand for fragrance and prayer essentials, both in India and internationally.”
Zed Black is also committed to empowering communities, with 80% of its workforce comprising women, and manufacturing facilities located in rural areas to create employment opportunities in underserved regions. Indian cricketer MS Dhoni and Bollywood actor Hrithik Roshan are the brand ambassadors of Zed Black.
