When it comes to standout ads of 2024, IMPACT Magazine has done the heavy lifting—hours of watching, dissecting, and ranking the best creative gems from the past year. The result? A curated list celebrating campaigns that brought ideas, visuals, and innovation to life in ways we couldn’t stop talking about. The campaigns on the list showcase skills, creativity, concept, visualisation, innovation and the heart of its makers.
In a musical ode celebrating 65 years of togetherness with TV, this ZEE TV campaign takes you back in time. This ad conceptualised by Oindrila Roy, Managing Director, Publicis India, and Aman Mannan, National Creative Director, Publicis India took the 44th spot on IMPACT’s showcase of the best ads of 2024.
It was a throwback in the best way with all the memories that resonated with the audience from bringing joy, tears, fear – an emotion packed affair with our dear friend TV. This ode gets an extra nostalgia points for featuring our favourite shows. For the love of all things TV and its brilliant celebration, this campaign lands in the Hall of Fame!
