Zeno Group has been appointed as the agency of record (AOR) for Redseer Strategy Consultants in India, following a multi-agency pitch.
Under the mandate, Zeno will lead integrated media relations and executive communications to strengthen Redseer’s positioning as a forward-looking strategic consultancy within India’s fast-evolving consumer and digital ecosystem.
The agency will focus on elevating Redseer’s brand reputation, leveraging its experience across consumer, fintech, B2B and investor sectors. It will also work on translating complex insights into compelling narratives aimed at engaging key stakeholders, including CEOs, CMOs, investors and policymakers.
“Redseer has scaled by being relentlessly uncompromising on the quality and speed of its thinking,” said Aanshul Agarwal, Marketing Director, Redseer Strategy Consultants. He further added, “In a world reshaped overnight, consulting is no longer about frameworks; it’s about conviction, foresight, and the ability to move leaders from insight to action, under unforgiving timelines. Redseer has always enabled its clients to make high-stakes decisions with conviction, superfast. Partnering with Zeno helps us sharpen how we tell that story and reinforces Redseer’s position as a trusted partner guiding critical decisions in disruptive markets.”
Abhishek Gulyani, Zeno’s Managing Director India, added, “This collaboration marks a significant milestone in expanding Zeno’s footprint within the advisory and consulting sector. As strategic communications become central to building trust and influence, we look forward to working closely with Redseer to shape and scale its insight-led narratives, strengthen insight-led thought leadership, and reinforce their credibility.”
The win underscores Zeno’s capabilities in strategic counsel and narrative building, as brands increasingly seek sharper positioning in a competitive, insight-led consulting landscape.
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