IMPACT Magazine has done the hard work of watching, analysing, and ranking the standout ads of 2024. The outcome? A carefully curated list that highlights campaigns which brought fresh ideas, striking visuals, and groundbreaking innovation to the forefront—making us all take notice. These campaigns are a true testament to creativity, concept, execution, and the passion of their creators.
Soan Papdi is done with the hate! And Zepto’s campaign defended the once beloved Diwali snack using wit. This in-house campaign by Zepto made its mark by taking the 39th spot on list.
Personifying the neglected Soan Papdi, Zepto out-did its creativity. The campaign celebrates the rich legacy of Soan Papdi, urging consumers to reconsider the practice of regifting this beloved treat. For sparking jokes and also putting Soan Papdi’s needs before us, this ad rolls into our list, much like the simple but flavour filled Soan Papdi.
