Zomato has launched its latest campaign, Fuel Your Hustle, focusing on the early journeys of public figures Shah Rukh Khan, Mary Kom, AR Rahman and Jasprit Bumrah. The campaign includes archival footage from their childhood and initial years in their respective fields.
The film includes previously unseen material, including behind-the-scenes content from films and sporting events. The visuals are accompanied by a music track by Kalmi (Nikhil Kalimireddy), known for the track Big Dawgs.
The campaign highlights the consistent efforts made by the individuals featured. Shah Rukh Khan’s early career as an actor, Mary Kom’s career alongside motherhood, AR Rahman’s work ethic, and Jasprit Bumrah’s training regime are shown to underline the focus and persistence required to progress in their fields.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing, Zomato, said: “This campaign is for a new generation of doers, a reminder that even the stars they look up to started small, stumbled, and kept going. It’s a cheer for the millions of Indians building something, following dreams, caring for loved ones and for themselves, even when it’s hard and no one’s clapping.”
“We’re rooting for those chasing what they care deeply about and showing up for it consistently. Food is just their fuel and we're glad to be a small part of their journey,” he added.
Zomato has rolled out the campaign across digital, outdoor, social media platforms, and print media.
