Food ordering and delivery platform Zomato has launched a new campaign for Zomato Quick, its 10-minute food delivery service available in 15 cities across India. The quirky new campaign comprises four snackable films showcasing the metaphorical journey of food from restaurant kitchens to customers' doorsteps.
The films reimagine the iconic "Ek Do Teen" song, playfully stopping at "Dus" to emphasize the speed of delivery – just 10 minutes. The catchy tune, combined with the relatable scenarios of craving satisfaction, is crafted to strike a chord with time-pressed foodies.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “At Zomato, we recognize that today our consumers expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes. Under Zomato Quick, the menus on offer are thoughtfully chosen. We only feature dishes with shorter preparation times, allowing us to deliver from nearby restaurants to customers' doorsteps in an impressively shorter time. The films take a fun, nostalgic approach with the use of the iconic Bollywood song "Ek, Do, Teen, Char..." to drive home the message of convenience and speed. We believe that ads should not feel like ads; they should always entertain and bring a smile."
The multichannel campaign employs a mix of digital and traditional channels including digital and social media, OTT platforms, in-app promotions, out-of-home advertising, print, influencer marketing collaborations, and packaging innovations.
