This Rakshabandhan, Zouk has unveiled an ad campaign that captures the evolving bond between siblings. At the core of the campaign lies a simple, shared moment.
The film shows how brothers today show support- not by standing in front of their sisters to protect them, but by standing beside them. Sometimes, that just means holding her bag.
Speaking about the campaign, Disha Singh, Founder of Zouk, shared “Raksha Bandhan is about protection and support, and support today looks different. It’s not about shielding someone but about standing beside them. This campaign is a simple, yet powerful reminder that even small gestures, like holding her bag, can say: ‘I’ve got your back’.”
In addition to the film, Zouk has also introduced a range of curated festive gift boxes perfect for Rakhi and beyond. These boxes include accessories such as coasters, fabric diaries, bookmarks, passport covers, cosmetic pouches, and more with Zouk’s prints.
To elevate the gifting experience even further, Zouk has partnered with Indian brands like Bombay Sweet Shop, Renee Cosmetics, GUL, and mCaffeine. The festive gift boxes are now available to shop at ‘Gift Shop by Zouk’.
