Zoya, the luxury jewellery maison from the House of Tata, has launched a striking new expression of its signature Aeterna collection. Renowned for its harmonious fusion of sacred geometry and feminine energy, the latest edition introduces sculptural hoop earrings, layered medallions, and iconic rings – architectural in form, yet ethereal in essence.
Inspired by the Flower of Life, a symbol of universal interconnectedness, the Aeterna collection now features Green Amethyst alongside its original Purple Amethyst. While Purple Amethyst symbolises feminine essence, the introduction of Green Amethyst adds a narrative of renewal and awakening. Together, the gemstones offer a dual-toned palette that reflects balance, introspection, and luminosity.
This refined release deepens the spiritual foundation of Aeterna, translating sacred geometric patterns into wearable meditations that transcend mere ornamentation.
“Aeterna has always held a cherished place in the Zoya universe - its resonance with women is both profound and deeply personal,” shares Amanpreet Ahluwalia, Business Head of Zoya - House of Tata. “With this new expression, we’ve added depth and meaning, while also expanding the collection into more elevated and expressive categories - pieces that are beautifully designed to be worn every day. More women are embracing Aeterna, making it their own, and finding a personal connection in its evolving spirit.”
Crafted in rose gold with see-through constructions that echo sacred motifs, the jewellery integrates seamlessly into the rhythm of a modern woman's day—from introspective mornings to luminous evenings.
“Reimagining Aeterna was a deeply thoughtful process,” says Revathi Kant, Chief Design Officer, Titan Company Limited. “We sought to honour the soul of the original collection while unveiling it through a more contemporary lens - introducing sculptural silhouettes and intricate, geometric detailing. With the addition of Green Amethyst - a gemstone that embodies infinite possibility - we infused the collection with a renewed sense of lightness and luminosity.”
With Zoya’s signature artistry and poetic design language, each creation becomes a modern talisman—embodying intention, balance, and a timeless elegance. The new Aeterna collection is now available across all Zoya ateliers, celebrating presence, purpose, and inner beauty in sculptural form.
