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Zydus Wellness Unveils New Brand Identity

The rebranding positions Zydus Wellness as a company grounded in science, driven by compassion, and inspired by the communities it serves.

BY TEAM IMPACT
21st May 2025
Zydus Wellness Unveils New Brand Identity

Zydus Wellness, a FMCG company, has announced a refreshed corporate brand identity, signaling a moment in its transformation journey. The rebranding positions Zydus Wellness as a company grounded in science, driven by compassion, and inspired by the communities it serves. Central to the new identity is the idea of ‘us’—a promise to grow inclusively and impactfully alongside every stakeholder in the brand’s ecosystem.

A dual-toned palette of teal and purple underscores this philosophy. The teal heart, symbolizing the consumer, stands for science, trust, and clarity, the cornerstones of the company’s product development. The purple heart represents warmth, inclusivity, and human connection. Together, these colors form a ripple effect that reflects the brand’s mission to nourish, nurture, and energize lives and communities.

Commenting on the launch, Tarun Arora, CEO & Whole Time Director, Zydus Wellness, said, “As the wellness landscape continues to evolve, the refreshed brand identity affirms our intent to embrace change boldly, expand our science-backed portfolio, and deepen our impact through digital wellness innovations and sustainable business practices. The transformation is not just visual—it reflects our renewed focus on becoming a more inclusive, path-breaking, and consumer-first organization.”

The announcement follows a strong financial performance in FY25, with Zydus Wellness reporting a 16.2% year-on-year growth in consolidated net sales, reaching Rs 26,912 million. Net profit, excluding exceptional items and one-time deferred tax assets, rose by 30% to Rs 3,410 million, while EBITDA grew by 23.2% to Rs 3,797 million.

  • TAGS :
  • FMCG
  • Tarun Arora
  • Zydus
  • Zydus Wellness

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