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TOP STORY

Inside India’s Halloween boom: Why brands are betting on the spooky season

Fuelled by Gen Z’s pop culture love and Instagram aesthetics, Halloween is becoming a key event on India’s marketing calendar, experts say

What Bill Gates’ cameo in ‘Kyunki 2’ says about India’s rising cultural clout

The real and original thought leader is Piyush Pandey

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Yashovardhan Agarwal on how Sintex is moving beyond durability with ‘Saaf, Safe, Sahi’