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‘In 2026, radio won’t sell airtime — it will curate culture and communities’
BY Pritha Pahari
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BY Pritha Pahari
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‘Audio is being valued for outcomes, not just reach’
BY Pritha Pahari
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‘Audio will emerge as a strategic pillar rather than a tactical add-on’
BY Pritha Pahari
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'Platform-agnostic storytelling has become essential'
BY Pritha Pahari
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Cover Story
TRENDS THAT WILL DEFINE 2022
BY Archana Khatri Das

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Tony Harradine of Omnicom Media speaks to Neeta Nair of IMPACT about the consolidation