Brand: Vivo India | Campaign: #SwitchOff 2025
AGENCY
Mayuresh Dubhashi
Chief Creative Officer (CCO), FCB Neo
“We’ve all seen it happen, a table full of people, each lost in their own screen. #SwitchOff aims to reclaim that space for families, bringing joy back into the room. Vivo isn’t just asking people to set their phones aside; it’s giving families a chance to rediscover the laughter, the stories, and the beautiful conversations they’ve been missing.”
CLIENT
Geetaj Channana
Head of Corporate Strategy, vivo India
“Every family remembers a time when dinner was the happiest pause in the day. Today, those moments disappear quietly, not because we don’t care, but because our attention is constantly pulled away. The Switch Off campaign urges families to reclaim the simple but powerful ritual of cherishing a meal together. Connection doesn’t need an occasion, it only needs presence.”
Brand: Titan | Campaign: Wear Your Story
AGENCY
Puneet Kapoor
Chief Creative Officer, Ogilvy South
“The idea springs from a simple truth: great brands authentically mirror people, their inspiration and their mettle. The choices we make in life are reflected in every detail, including what we adorn ourselves with. In India, a million authentic stories await. We began with PV Sindhu and Vikrant Massey, honouring the trials and tribulations that shaped their pursuit of dreams.”
CLIENT
Ranjani Krishnaswamy
CMO, Analog Watches at Titan Company Limited
“At Titan, we’ve always believed that a watch is a quiet marker of who you are and the journeys that have shaped you. In today’s world people want their style to reflect their lived truth. PV Sindhu and Vikrant bring this spirit alive with remarkable honesty. They celebrate the strive and courage that Titan embodies as it continues its journey into horological artistry.”
Brand: Meta India | Campaign: Meta’s Boost Post Campaign for Small Businesses
AGENCY
Prashant Gopalakrishnan
Founding Partner, Talented
“Every Indian has that one beloved discovery - a mithai shop tucked inside a gully, a thrift store only locals know about, a home baker whose cakes taste like childhood nostalgia. With Meta’s Boost feature, now every small business owner can put their craft in front of the people who’ve been waiting to discover them- making it a great opportunity for India.”
CLIENT
Arun Srinivas
Managing Director and Country Head for Meta in India
“Meta Platforms are home to small businesses across the country and more than 92% of businesses using Meta platforms in India are MSMEs. The campaign underscores the importance of reaching out to the relevant customer for the bootstrapped small business community that can be unlocked with the help of Meta’s ad tools and the simple Boost Post feature on Instagram and Facebook.”
Brand: NESTLÉ Maggi | Campaign: Me and MAGGI: So Good Together
AGENCY
Prasoon Joshi
CEO & CCO, McCann Worldgroup India and Chairman, McCann Asia Pacific
“The campaign comes from a deeper cultural observation - that in our hyper-connected world, human connection has quietly thinned. The team explored the idea that looks beyond food and advertising; it reflects a longing embedded in today’s society. It reminds us that in a fragmented world, even simple rituals can hold profound emotional power.”
CLIENT
Rupali Rattan
Director, Foods, Nestlé India
“For generations, Maggi has stood for warmth and connection. With this campaign, we’re celebrating that simple yet powerful truth. Maggi spotlights bringing people closer, no matter how far life pulls them apart. This campaign represents the unwavering belief that real happiness is found in togetherness shared over a bowl that everyone loves.”
