Last week, Pogo announced the launch of its homegrown animated series - Smashing Simmba, inspired by Bollywood producer, Rohit Shetty’s recent film, Simmba. The action-packed animated series, produced by Rohit Shetty in association with Reliance Animation, revolves around a quick-witted teenager named Simmba.
The series will be available in Hindi and Tamil languages. Speaking about the new series that premiered on the Children’s Day and Diwali weekend, Abhishek Dutta, South Asia Network Head for Cartoon Network and Pogo explains that its target audience is a slightly older one – children above the age of nine.
“We have planned a high-octane, nationwide promotional campaign, which includes brand integrations and branded content production bolstered with digital promotions and on-air activities. To further engage our fans beyond entertainment, we are also launching a super exciting Simmba themed game,” he said.
Dutta adds that the channel will leverage its social media, TV and digital reach to promote the new show.
According to Dutta, 2020 has been an exciting year for the channel as it has already launched a few originals before Simmba.
“The growth of audience for Cartoon Network generally rises around May but this year, it happened a little early, in the first week of March and continued till June. Most of the viewership came in from the 10 am to 1 pm slots during the lockdown,” he remarks, adding the trends for the channel have been very encouraging this year.